Western Aloha: Passion in Every Fiber
Long Form | Lifestyle | Brand | ProductChallenge
01
When you’ve spent your life building a lifestyle, not just a business, the last thing you want is to simply push a product and maximize sales. Western Aloha, a clothing brand in Hawaii, deeply rooted in the Paniolo Culture, desired a series of commercials that emphasized the connection with their history, love of horses and Hawaii.
Solution
02
SLAB Visuals spent over a week immersed in the Paniolo Life, interacting, learning and filming to ensure a clear messaging that set Western Aloha apart from generic clothing lines. Listening to stories and music that richly illustrated the beloved history and relationship with horses, SLAB Visuals produced visually stunning, emotion-evoking video to engage audiences.
Outcome
03
Western Aloha shared their videos across multiple channels along with the launch of their latest clothing products. The stunning beauty, narrative approach and pacing of the videos moved viewers beyond simply purchasing clothing, into a true, emotional connection with the brand that will last a lifetime.
