5 Reasons Your Brand Needs More Video
DIY or Hire a Videographer?
Investing in high-quality video content is a pivotal strategy for businesses aiming to amplify their brand presence, engage with their audience, and drive sales. Strategy is the key word here. You might have tried video and not seen results. Perhaps you were posting your own as the inspiration struck, or maybe you invested a load in a video and just didn’t see the return. Chances are, if there wasn’t a lot of strategy with objectives and measures of success detailed before the launch of your efforts, you were left frustrated, disappointed and tired. Perhaps the video production team you hired wasn’t the right fit.
With thoughtful planning, a keen understanding of your audience and their search intent, as well as intentional pacing and sustainable budget, you can experience some of the greatest return on investment of any marketing effort. Below, we delve into the benefits of leveraging high-quality video for brand promotion and key elements to include in your video content strategy.
1. Enhanced Brand Visibility
“If it’s not on Instagram, it didn’t happen”. Ok, we don’t wholly ascribe to this. But there is some merit to this. According to Gary Vaynerchuk, you need to be where the eyes are if you want to be relevant. And the eyes are online…always. One of the first and foremost reasons to create quality video for your brand is to get eyes on you. If you don’t have the budget for hiring a professional crew THAT’S OK. It’s more important that you strategically consider who you are wanting to connect with and where their eyes are. No need to be Everything, Everywhere, All at Once (great film!). But be where you need to be! Not sure where that is? Read on!
2. Increased Engagement
Well curated and placed video gets the eyes on you, your product, your culture and provides far more information to your viewers than a blog article or photo-based post can offer. Do you know that feeling of seeing that viewers only linger on your website for mere seconds? According to DreamGrow, adding a product video on your landing page can increase conversions by 80%. A huge part of this is your video has grabbed attention and allowed the full value to sink in for your buyer. Keeping eyes on who you are and what you do is exactly what you need to ensure people understand what you are able to do for them through your powerful work.
Quality Video Boosts SEO
Using Analytics and Third Party Software can help you measure Video Content ROI and increase overall traffic.
3. Improved SEO Rankings
High-quality videos can significantly boost your SEO efforts, driving more organic traffic to your site. Now, unless you have committed to the deep dive on what SEO is (Search Engine Optimization), the importance of this section may seem negligable. Often, business owners overlook this much to their detriment. In the most basic terms:
Google crawls for the exact info your audience needs and gives them the most reliable sites first. Video, along with the metadata included in it’s description, can boost the reliability of your website and push it higher in the results pages for consumers looking for exactly what you’re offering.
4. Higher Conversion Rates
Well curated and strategically placed video gets the eyes on you, your product, your culture and provides far more information to your viewers than a blog article or photo-based post can offer. Do you know that feeling of seeing that viewers only linger on your website for mere seconds? According to DreamGrow, adding a product video on your landing page can increase conversions by 80%. A huge part of this is your video has grabbed attention and allowed the full value to sink in for your buyer. Keeping eyes on who you are and what you do is exactly what you need to ensure people understand what you are able to do for them through your powerful work.
5. Stronger Emotional Connection
A study by the Emotional Marketing Value Index found that video content has the highest emotional engagement rate compared to other media types. Videos allow for storytelling that can evoke emotions and build a deeper connection with your audience. Further, according to Forbes, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. This means your message, through video, is staying with the viewer and has a far better chance of return in their purchasing journey.
Key Elements to Include in Your Videos
Brand Storytelling:
Incorporate your brand’s values, mission, and unique selling propositions. Storytelling fosters an emotional connection with your audience: Be true to who you are and don’t over-produce what you have to say.
High-Quality Production:
Invest in professional filming, editing, and sound. High production values can significantly impact viewer perception and engagement. A full-blown video marketing effort that runs all year might not be feasible at first and you shouldn’t be discouraged.
Clear Call-to-Action (CTA):
Always conclude your video with a clear CTA, directing viewers on what to do next, whether it’s visiting your website, signing up for a freebie (and giving their email in doing so), or making a purchase.
Engaging Content:
Create content that is informative, entertaining, and relevant to your target audience. Keep it concise and captivating to retain viewer attention. Choose the platform that is most fitting for who you are as a company and build momentum from there. Engaging on all platforms out of the gate can be overwhelming and discouraging.
SEO Optimization:
Include relevant keywords in your video title, description, and tags to improve its visibility on search engines and within platforms like YouTube. Ahrefs has a great free keyword research tool to help you identify the keywords that fit best for your website.
Proof:
Show the impact of your work through video. Featuring customer testimonials, case studies, or user-generated content helps build credibility and trust. Viewers identify with the struggles and desire the outcomes your video emphasizes.
Mobile Optimization:
Ensure your videos are optimized for mobile viewing. This technical side is often overlooked and can tank views. Videos that are full-resolution and taking too long to load causes people to swipe away before they see the first frame. Handbrake can convert large video to web-compatible versions.
Free Video Strategy Starter Guide!
Contact us with “Strategy” in the message line and you’ll receive, at no cost:
Starter Video Strategy Outline
A Step-by-Step DIY Brand Video Production Outline
Beginner ROI Tracker
30 Minute Strategy Call
Where to Begin?
You’re clearly already doing it…yay you!! Just like reading this article, keep taking the time to research and learn what is best for you and, of course, we’re here to help. Contact us and receive a Video Strategy Starter Guide for creating a step-by-step DIY brand video as well as a basic strategy for crafting engaging content and evaluating your ROI. Just fill out our Contact Form with “Strategy” in the message. You also can book a 30 minute discovery call with us here to discuss where you’re at, where you’d like to be and see how video can get you there! There’s no cost to you, so let’s go!!
